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ABA BankHead OfficeActive opening
ABA Bank

Data Analyst

Banking/FinancePosted 3 w ago

Location

Head Office

Job Type

FULLTIME

Level

Individual Contributor

Work Mode

On-site

Industry

Banking/Finance

Apply Now

About the role

  • To gather data relevant to digital product user interaction, conduct exhaustive descriptive, diagnostic, and predictive data analysis based on the requirements shared by relevant stakeholders from Customer Intelligence department and advocate a customer-centric approach for digital products.
  • Cleanse, standardize and enrich any customer data acquired.
  • Analyze complex datasets from multiple sources (analytical tools, backend systems, core systems, contact center) based on requirements shared from Digital banking department stakeholders.
  • Query and analyze large-scale customer datasets using BigQuery to support cross-functional reporting needs.
  • Build tools for automating customer data analysis.
  • Analyze effect of external forces (competitor offerings, new products in the market) on customer activity.
  • Assist the Senior Customer Intelligence analyst with multiple customer segmentation techniques (RFM Model, Customer Lifetime value) Apply statistical analysis techniques to uncover consumer insights and validate hypotheses about customer behavior.
  • Assist the Head of Customer Intelligence department to analyze with key customer metrics such as Customer Lifetime Value, Customer Churn Rate, Customer Retention rate.
  • Analyze responses from surveys, focus group interviews to understand key themes related to customer needs.
  • Act as the "Customer / User Representative" within Digital Product teams.
  • Build engaging visualizations and dashboards on Data Studio / Looker Studio or Tableau for digital product teams and other external stakeholders for effective insights.
  • Develop and test multiple AI models to improve predictive analytics capabilities.
  • Build and apply machine learning models to support cross-sell and up-sell initiatives.
  • Leverage generative AI tools to improve productivity and efficiency in day-to-day analytical.
  • Actively collaborate in brainstorming sessions within Customer Intelligence department to close gap between ABA Bank's digital product offerings and customer needs.
  • Perform other tasks as assigned.

Requirements

  • Bachelor's in computer science, Information Technology or Economics, and/or related fields.
  • Experience with querying tools such as SQL; experience with BigQuery is a plus.
  • Experience with analytical tools such as Excel, PowerPivot, PowerQuery, Python or Pandas.
  • Experience applying statistical analysis methods to derive consumer insights.
  • Experience building and applying machine learning models, particularly for cross-sell and up-sell use cases.
  • Proficiency in leveraging generative AI tools to enhance productivity and analytical.
  • Experience ing as a data analyst or product analyst for a tup.
  • Proven success in creative problem solving, driving customer-based research.
  • Motivated self-ter, high on team and collaboration, proactive and detail-oriented.
  • Experience building dashboards on Data Studio / Looker Studio or Tableau (Preferable); PowerBI experience also a plus.

Required Skills

SQLBigQueryExcelPowerPivotPowerQueryPythonPandasStatistical AnalysisMachine LearningGenerative AIData AnalysisProduct AnalysisCreative Problem SolvingData Studio / Looker StudioTableauPowerBISelf-starterTeamworkCollaborationProactive

About ABA Bank

Visit Website

Industry

Banking/Finance

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